Summary:
Catalyst Fund return changed from "Garunteed" to "Target"
Why It Matters:
This change affects how the Catalyst Fund is described. It moves from a promise to a goal.
What Changed:
- The heading "The Platform" changed to "Solutions".
- The phrase "Garunteed 8% perferred return" for Catalyst Fund changed to "Target 8% preferred return".
- The main heading "Buy, Fund, & Invest in Main Street Businesses" changed to "Find, Fund, & Invest in Main Street Businesses".
- The call to action "Start free trial—explore deals & co-invest opportunities" changed to "Create Your Account—Explore deals, Financing & Co-invest opportunities".
- The testimonial "Trusted by former executives, search funds, and operator led investors." changed to "Trusted by business owners, former executives, search funds, & operator led investors.".
What To Do:
- Update your product's language to be clear about financial promises.
- Review how your product's benefits are described to users.