Summary:
dr.consulta rebrands its health card as a subscription
Why It Matters:
The company is moving away from a "card" concept to a "subscription" model. This suggests a shift toward recurring revenue and a more modern service feel. They also changed their main message to focus on general care instead of just one medical specialty.
What Changed:
- The main headline changed from "Schedule your Gynecology appointment" to "You choose your appointments and exams."
- The sub-headline changed from "Be a doctor of self-care" to "We choose to take care of you."
- The "dr.consulta Card" was renamed to "dr.consulta Subscription."
- The discount description for exams was updated from "30% discount" to "Up to 30% discount."
- A direct WhatsApp contact link was added to the bottom of the page.