Summary: The INKEY List launches Bio-Active Moisturiser sale

Why It Matters: The brand is shifting from a general sitewide holiday sale to a specific product anniversary promotion. They are also adding more aggressive lead capture forms to build their first-party customer database.

What Changed:

• Replaced the "20% off end of year sale" with a "22% off Bio-Active Ceramide Moisturiser" birthday promotion.
• Added a new "FREE full size mystery gift" offer for orders over £30.
• Updated the "Most Popular" section to feature Dewy Sunscreen SPF 30 and Biome Balancing Moisturiser.
• Added a detailed "myINKEY" profile sign-up form at the bottom of the page to collect name, gender, and email.
• Updated product descriptions to include specific clinical claims, such as "results in 7 days" or "11x faster than retinol."