Summary: ActiveCampaign launches AI Agents and Active Intelligence

Why It Matters: The product is moving beyond simple automation tools to "autonomous marketing." This means the software is now positioned to build strategies and execute tasks on its own, rather than just following rules set by the user.

What Changed:

• Added "Active Intelligence" as a core platform capability for AI orchestration.
• Introduced "AI Agents" to the use cases menu to help teams expand their work capacity.
• Launched "The Autonomous Marketer" newsletter and live event series.
• Added specific AI tool integrations for Claude and ChatGPT directly into the ecosystem.
• Updated the site navigation to include a "Spotlight" section featuring the Fall Innovation Keynote.
• Expanded industry-specific sections to include Healthcare and Travel & Hospitality.