Summary:
Floyd Wickman Programs launches "Who Do You Know Who" lead tool.
Why It Matters:
The competitor is shifting focus from qualifying buyers to mining existing relationships. This helps them attract agents who want to avoid paying for leads or making cold calls.
What Changed:
- Replaced the "Are They Really a Buyer?" section with a new lead generation tool called the "Who Do You Know Who" List.
- Updated the "All Programs" button link to point directly to the training subpage instead of the homepage.
- Updated the "Agent Coaching" learn more link to point to the R-Squared coaching page.
- Added a footer note about their "1% company" initiative that provides scholarships to agents in need.