Summary: Suttons and Robertsons adds detailed loan examples and LTV rates.

Why It Matters: The competitor is making their pricing and loan process much more transparent. By showing exact loan amounts for specific luxury brands, they are trying to build more trust and win over customers who are comparing rates.

What Changed:

• The homepage title changed from "London Pawnbrokers" to "Pawn Shop Loans | The Best Pawn Lenders."
• Added a new section showing real loan examples for Rolex, Patek Philippe, Cartier, and Tiffany items.
• Published a clear interest rate table showing monthly rates from 6.0% to 6.5% based on loan size.
• Added a detailed "How It Works" six-step guide covering valuation to repayment.
• Included a large FAQ section explaining Loan-to-Value (LTV) ratios (50% to 75%) and privacy details.
• Added specific "Why Us" points comparing themselves to larger pawn shops.