Summary: NOIISE adds branding and e-reputation to SEO focus

Why It Matters: The agency is shifting its messaging to link search rankings with brand reputation. This suggests they are moving away from pure technical SEO toward a more holistic marketing approach to stay relevant as AI changes search.

What Changed:

• Updated the "Expertises" menu to include "Agence GEO" (Generative Engine Optimization).
• Changed "Rédaction SEO" to "Rédaction web" in the service list.
• Replaced three resource articles with new topics: branding's role in SEO, e-reputation risks for 2026, and how AI (GEO) impacts trust signals (E-E-A-T).
• Simplified the description of their SEO agency locations from specific cities to "all over France."
• Removed a redundant contact phone number and "free call" text from the very bottom of the page.