Summary: 23andMe adds new "Basic Health + Basic Ancestry" product.

Why It Matters: This change adds a new product tier, which could attract different types of customers.

What Changed:

• A new product, "Basic Health + Basic Ancestry," was added.
• Pricing and discounts were added for all product tiers: "Basic Ancestry," "Basic Health + Basic Ancestry," "Advanced Ancestry + Health," and "Ultimate Health + Advanced Ancestry."
• The main headline changed from "First & Only DNA testing service with Multiple FDA clearances" to "A present with purpose."
• A new section "Health + Ancestry" was added with a customer quote.
• The "Advanced Ancestry + Health" product now lists "Everything in Health plus Ancestry Service, plus:" instead of "Everything in Ancestry Service, plus:".
• The "Advanced Ancestry + Health" product removed "Health Predisposition reports," "Wellness reports," and "Carrier Status reports" from its bulleted list, as these are now part of the "Basic Health + Basic Ancestry" product.
• The "Advanced Ancestry + Health" product added "Pharmacogenetics reports" to its bulleted list.
• The "Basic Ancestry" product now shows "Original Price: $99 Sale Price: $89 10% OFF".
• The "Advanced Ancestry + Health" product now shows "Original Price: $268 Sale Price: $109 55% OFF".
• The "Ultimate Health + Advanced Ancestry" product now shows "Original Price: $499 Sale Price: $399 20% OFF".
• The "Things you might be wondering" section changed "insights into your health and ancestry" to "insights into your insights into your health and ancestry".