Summary: College Brand Connect launches mobile rewards app

Why It Matters: The competitor is moving beyond a simple matching service. They are now using a mobile app to give students rewards and cash for completing tasks, which could help them grow their user base much faster.

What Changed:

• College Brand Connect announced the launch of the "CBC App" for student rewards and tasks.
• The company added new job openings for an Event Manager and an Event Executive in Mumbai.
• The website now highlights a specific focus on connecting college festivals with corporate sponsors.
• Added a list of key employees and similar companies in the marketing and event services space.
• Updated the company description to focus on "unifying campus and corporates."