Summary: Go-To launches free full-size product promotion

Why It Matters: The brand is moving away from holiday-themed marketing and using a high-value gift with purchase to drive immediate sales. The short countdown timer creates urgency to increase conversion rates.

What Changed:

• Added a new promotional banner offering a free full-size product with a $25 spend.
• Added a live countdown timer showing less than 9 hours remaining for the offer.
• Removed "The Holiday Collection" and "Sweet Dreams" holiday gifting sections from the main header and hero area.
• Updated the blog section to feature makeup tutorials and "Best Books" instead of retinal education.
• Added a "Lucky Dip" call-to-action button for the new promotion.
• Updated the navigation menu to replace "Holiday" with "Gifts & Sets."