Summary: Iron Will launches 2nd Gen Turkey Broadheads

Why It Matters: The competitor is expanding their specialized hunting line with a new product version. This update targets turkey hunters specifically with a new "double-beveled turkey claw" design.

What Changed:

• Added a new featured section for Turkey Broadheads at the top of the homepage.
• Introduced the "2nd Gen" version of their turkey-specific gear.
• Highlighted a new technical feature called the "double-beveled turkey claw."
• Added a direct "Shop Turkey Broadheads" call-to-action button.