Summary:
Jigsaw Store launches deep discounts on featured puzzles
Why It Matters:
The competitor has shifted their homepage strategy from standard featured items to a heavy "On Sale" focus with significantly lower price points.
What Changed:
- Replaced all standard featured products with items marked "On Sale."
- Lowered entry-level featured pricing from $29.99 to $18.74.
- Updated the product lineup to include new themes like "The Request Stop" and "Flowers & Cacti Shop."
- Increased the average discount percentage across the featured section.