Summary: Jigsaw Store launches deep discounts on featured puzzles

Why It Matters: The competitor has shifted their homepage strategy from standard featured items to a heavy "On Sale" focus with significantly lower price points.

What Changed:

  • Replaced all standard featured products with items marked "On Sale."
  • Lowered entry-level featured pricing from $29.99 to $18.74.
  • Updated the product lineup to include new themes like "The Request Stop" and "Flowers & Cacti Shop."
  • Increased the average discount percentage across the featured section.
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