August 17, 2025 90-day analysis Get alerts for embedsocial.com

Summary: GBP Platform adds AI for multi-location management

Why It Matters: This change shows EmbedSocial is helping businesses with many locations manage their online presence better.

What Changed:

  • The navigation menu changed from "Products GBP Software" to "UGC & Review Management GBP Management Social Listening".
  • "Local SEO Rank Heatmaps" was added under GBP Management.
  • "GBP Listings Reports" was added under GBP Management.
  • The main headline changed from "Embed UGC without lifting a finger." to "All Things Social for Multi-Location Brands".
  • A new section was added: "New: Manage multi-location Google Business Profiles with AI".
  • The "Aggregate" section added new bullet points: "- Aggregate brand mentions", "- Search social media with keywords", "- Aggregate content from hashtags".
  • The "Resources" menu item was updated to include "100+ Templates", "UGC & reviews widgets", "Integrations", "Latest features", "Become a partner", "Free tools", "Social media tools", "Social media terms", "Social media glossary", and "Company profile".
  • The "Blog" section added new articles like "Competitor Benchmarking: How to…", "Google Maps SEO: How…", and "22 Best Google Business…".
  • New customer stories were added for "Click Sluice" and "Mitsubishi Electric".

What To Do:

  • Add AI features to your GBP management tools.
  • Offer specific solutions for multi-location businesses.

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