Summary:
Nike adds Middle East country sites
Why It Matters:
Nike is growing its reach in the Middle East. This means they want to sell more products there.
What Changed:
- NikeSKIMS link was removed from the main menu.
- New links were added for Nike websites in the United Arab Emirates (English and Arabic), Qatar (English and Arabic), and Kuwait (English and Arabic).
- The "Fall Collection" link was removed from the Men's section.
- "Shop All Gifts" and "Reflective Accents" links were added to the Men's section.
- "Sandals & Slides" link was removed from the Men's Shoes section.
- "Sweatpants" link was added to the Men's Clothing section.
- "Fall Collection" link was removed from the Women's section.
- "Shop All Gifts" link was added to the Women's section.
- "Picante Red", "Teal Tones", and "Midnight Navy" color shop links were removed from the Women's section.
- "Blue Hues", "Burgundy Beets", "Green Edit", and "Metallics" color shop links were added to the Women's section.
- "Sandals & Slides" link was removed from the Women's Shoes section.
- "Skirts & Dresses" link was removed from the Women's Clothing section.
- "Sweatpants" link was added to the Women's Clothing section.
- "Shop All Sale" link was removed from the Kids section.
- "Up to 40% off Select Styles" and "Shop All Gifts" links were added to the Kids section.
- "Sandals & Slides" link was removed from the Kids Shoes section.
- "Skirts & Dresses" link was removed from the Kids Clothing section.
- "Shattered Backboard Capsule" and "Shop All Sale" links were removed from the Jordan section.
- "Up to 40% off Select Styles", "Shop All Gifts", and "Jordan x Howard Collection" links were added to the Jordan section.
- "Soccer Club Gear" and "Federations Gear" links were added to the Sport section.
- A new "Sale" section was added to the main menu with "Limited Time" and "Up to 40% Off Select Styles" links.
- The order of popular search terms changed.
- The main banner content changed from "UNDISPUTED CHAMPS, TEAM EUROPE" to "JUST DO IT. The you that knows you can is 26.2 miles away."
- The "VOMERO PREMIUM" release date changed from 10.2 to 10.16.
- A new banner for "Tatum 4 'St. Louis'" was added.
- A new banner for "Young Miko for Shox TL" was added.
- The "PHANTOM 6 X EA SPORTS FC" banner was removed.