Summary: Synthesia cuts entry price to $18 per month

Why It Matters: The competitor is making their tool much more affordable for small teams and individuals. This lower price point could attract users who previously found the platform too expensive.

What Changed:

• Lowered the starting price from $29 to $18 per month (a 38% saving) for annual plans.
• Introduced a new "Credits" system as a shared currency for all AI features.
• Added a "Basic" free plan that includes 3 minutes of video per month.
• Updated the "Starter" plan to include 120 minutes of video per year.
• Added integrations for Google Veo 3.1 and OpenAI Sora 2 for generating video clips.
• Expanded the avatar library to over 230 stock avatars for Enterprise users.