January 30, 2026 ongoing Get alerts for yelp.com

Summary: Yelp adds "Tailored to your taste" sponsored ads

Why It Matters: The platform is now prioritizing paid advertisements at the very top of the feed, pushing organic community activity further down the page.

What Changed:

  • Added a new "Tailored to your taste" section featuring six sponsored business listings.
  • Each sponsored listing now displays a star rating, review count, price range, and operating hours.
  • Moved the "Recent Activity" feed below the new advertisement block.
  • Updated the "Recent Activity" feed with new reviews and photos from different geographic locations.
Track companies like yelp.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →