Summary: Mixpanel launches new usage-based pricing plans

Why It Matters: The company is moving away from general marketing messages to focus on clear, event-based pricing. This makes it easier for potential customers to see exactly what they will pay as they grow.

What Changed:

  • Replaced the general homepage content with a detailed pricing page.
  • Added a pricing calculator for the "Growth" plan starting at $0.28 per 1k events.
  • Introduced a "Free forever" plan that includes 1M monthly events and 10k session replays.
  • Added a detailed feature comparison table for Free, Growth, and Enterprise tiers.
  • Highlighted a specific offer for startups to get their first year for free.
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