Summary:
Kantar adds "Qualitative research"
Why It Matters:
This change adds a new research service.
What Changed:
- Removed "Brand Strategy and Guidance" from the main navigation.
- Added "Brand Guidance" and "Brand Strategy" as separate items in the main navigation.
- Added "Qualitative research" to the main navigation.
- Removed "Kantar BrandZ" from the main navigation.
- Added "Qualitative research" to the "Solutions" list in the footer.
- Added "Category Management and Virtual Store Solutions" to the main navigation.
- Removed "Kantar BrandZ" from the "Solutions" list in the footer.
- Added "Category Management and Virtual Store Solutions" to the "Solutions" list in the footer.
- Removed "Kantar BrandZ Sustainability" from the main navigation.
- Added "Kantar at Cannes Lions 2025" section.
- Removed "Join Kantar BrandZ's 20th anniversary" section.
- Updated "Perspectives Report" section with new articles and dates.
- Removed "AI at Kantar Find out more" section.
- Added "Cannes Lions 2025" section.
- Added "FOR SUPPLIERS" section.
- Added "KANTAR's context Lab" section.
- Removed "Kantar Marketplace" from the footer.