August 20, 2025 90-day analysis Get alerts for kantar.com

Summary: Kantar adds "Qualitative research"

Why It Matters: This change adds a new research service.

What Changed:

  • Removed "Brand Strategy and Guidance" from the main navigation.
  • Added "Brand Guidance" and "Brand Strategy" as separate items in the main navigation.
  • Added "Qualitative research" to the main navigation.
  • Removed "Kantar BrandZ" from the main navigation.
  • Added "Qualitative research" to the "Solutions" list in the footer.
  • Added "Category Management and Virtual Store Solutions" to the main navigation.
  • Removed "Kantar BrandZ" from the "Solutions" list in the footer.
  • Added "Category Management and Virtual Store Solutions" to the "Solutions" list in the footer.
  • Removed "Kantar BrandZ Sustainability" from the main navigation.
  • Added "Kantar at Cannes Lions 2025" section.
  • Removed "Join Kantar BrandZ's 20th anniversary" section.
  • Updated "Perspectives Report" section with new articles and dates.
  • Removed "AI at Kantar Find out more" section.
  • Added "Cannes Lions 2025" section.
  • Added "FOR SUPPLIERS" section.
  • Added "KANTAR's context Lab" section.
  • Removed "Kantar Marketplace" from the footer.
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