Summary:
Hobbies Direct launches dedicated Bundle Deals page
Why It Matters:
The competitor is now grouping products into "Performance Packs" and "Essentials Packs." This makes it easier for customers to buy everything they need at once while seeing a clear discount.
What Changed:
- Replaced the main homepage content with a dedicated "Bundle Deals" landing page.
- Added 64 new product bundles across categories like RC Cars, Tanks, and Construction Vehicles.
- Introduced specific bundle types including "Team Packs," "Essentials Packs," and "Performance Packs."
- Added a sidebar with filters for price, brand, and stock status specifically for these bundles.
- Displayed clear "Save $" badges on bundle listings to highlight value.