Summary: Grasshopper launches New Year's deal for 3 free months

Why It Matters: The competitor is using a time-sensitive discount to attract new customers at the start of the year. They have also expanded their footer with more direct links to specific local and toll-free number pages to improve their search engine visibility.

What Changed:

• Added a "New Years deal" banner offering up to 3 months of free service.
• Added a "Related Links" section in the footer with direct links to 844, 855, and 866 numbers.
• Added specific SEO links for New York, Los Angeles, and Chicago local phone numbers.
• Expanded the footer with a full site directory including Solutions, Features, and Resources.
• Updated internal links to use "www." in the URL structure.