Summary: Best of Signs increases sitewide discount to 25%

Why It Matters: The competitor has raised their primary discount from 22% to 25% and shifted their page focus from product listings to company credibility and scale.

What Changed:

• The sitewide discount increased from 22% to 25%.
• The promo code changed from "FLASH" to "SIGNS."
• The page layout shifted from a product-heavy homepage to an "About Us" style page.
• Added new company stats: 1,000+ daily orders, 10,000+ products, and 1,000+ global employees.
• Added information about their parent company, Group Bayport, and its sister brands.
• Removed the "Bestsellers" section and specific product pricing widgets.
• Removed the blog post previews and detailed product category descriptions.