Summary: VWO launches full-featured trial sign-up

Why It Matters: The company is shifting its lead capture focus from a simple password setup to a "full-featured trial." This suggests they want to get users into the actual product faster to show value.

What Changed:

• Changed the sign-up heading from "Set up your password to get started" to "Sign up for a full-featured trial."
• Added a required phone number field to the registration form.
• Removed several cookie consent and settings labels from the bottom of the page.