Summary: Excellence changes discount terms

Why It Matters: The competitor changed how their main discount works. This could affect how many new customers they get.

What Changed:

• The "30% off first visit" offer now has specific exclusions.
• The "15% off second visit" offer was removed.
• A new "15% off for returning clients" offer was added, also with exclusions.
• The main offer headline changed from "Special offers for cosmetology and SPA procedures!" to "Discounts up to 30% on cosmetology and SPA procedures!"