Summary: ABOUT YOU launches Bridgerton celebrity collection

Why It Matters: The store is using a popular TV show to attract fans. They also updated their live shopping and trending brands to focus on winter weather.

What Changed:

• Added a new "Guido Maria Kretschmer for Bridgerton" exclusive collection.
• Updated the live shopping video to focus on "Cold Weather Essentials."
• Changed the "Trending Brands" list to include Morgan, Pepe Jeans, and Dr. Martens.
• Added a "Product Safety" link and updated the copyright year to 2026 in the footer.
• Refreshed the "Outfit Inspiration" section with winter coats and suits.