Summary: The INKEY List launches 20% off end of year sale

Why It Matters: The brand is aggressively discounting its core product line to clear inventory and drive year-end revenue. They are also using this high-traffic period to introduce new Retinol and Retinal products.

What Changed:

• Added a "20% off end of year sale" sitewide promotion.
• Lowered prices on bestsellers, such as Bio-Active Ceramide Moisturiser (from £19.00 to £15.20).
• Introduced a new "Advanced 0.2% Retinal Serum & Starter Retinol" product line.
• Added a "My Wishlist" feature to the header navigation.
• Updated the "Most Popular" section with new product bundles and award-winning serums.
• Reorganized the mobile shop menu to prioritize the sale and new anti-ageing additions.