January 15, 2026 ongoing Get alerts for klaviyo.com

Summary: Klaviyo adds WhatsApp for customer service

Why It Matters: The product is expanding beyond marketing into full-cycle customer support. This allows brands to handle both sales and service chats in one place using a popular messaging app.

What Changed:

  • Added a new section for WhatsApp for customer service in the resources area.
  • Updated internal links to use full "www" web addresses instead of relative paths.
  • Removed several legal and privacy links from the bottom of the page, including "Do Not Sell or Share My Personal Information."
  • Added a "Search" option to the main navigation menu.
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