Summary: Mailchimp launches dedicated developer portal

Why It Matters: The website has shifted from a general marketing focus to a technical resource for developers. This suggests a move to attract more technical users who build custom software and need reliable email APIs.

What Changed:

• The main page now focuses on Mailchimp Transactional and developer tools instead of general marketing services.
• Added technical sections for Marketing API, Transactional API, and Open Commerce.
• New links for API documentation, quick start guides, and release notes are now front and center.
• Removed general marketing content about websites, social media, and holiday sales.
• Added a specific section for Transactional SMS via API.