Summary:
LawRank adds multi-step lead qualification form
Why It Matters:
The competitor is now filtering potential clients by practice area and revenue. This helps them identify high-value law firms faster and likely improves their sales team's efficiency.
What Changed:
- Added a new four-step interactive lead capture form to the homepage.
- The form now asks for specific practice areas like Personal Injury, Criminal Defense, and Family Law.
- Added a revenue selection field ranging from "Less than $500K" to "More than $10M."
- Expanded the main navigation menu with new links for a Podcast, Design Portfolio, and specific legal niche resources.
- Updated the primary headline to focus on a "384% increase in first-time calls."