December 25, 2025 ongoing Get alerts for apollo.io

Summary: Apollo.io adds demo booking and customer stories

Why It Matters: The website now focuses more on showing real-world results and making it easier for visitors to talk to a sales expert immediately.

What Changed:

  • Added a new customer success story featuring Iru's GTM team and their 20% increase in meetings.
  • Added a new section titled "Transform Your Inbound Motion into a Self-Driving Revenue Engine."
  • Added a "Book a free demo" section at the bottom of the page with a personalized walkthrough offer.
  • Added a matching system that connects users with specific sales experts during the demo booking process.
  • Updated all internal links to include the "www" prefix in the URL.
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