Summary: More Than Meeples launches MTM Loyalty and Rewards

Why It Matters: The competitor is shifting focus toward customer retention. By moving their loyalty program to the forefront of their site navigation, they are likely trying to increase repeat purchases and long-term customer value.

What Changed:

• The page title changed from "Online Board Game Shop" to "MTM Loyalty and Rewards."
• Many navigation links now point directly to the loyalty and rewards page.
• Large sections of product listings and sale items were removed from this specific page view.
• The email address is now protected by a cloud-based security script.