Summary: Shutterfly launches Valentine's Day tiered discounts

Why It Matters: The company is shifting its marketing focus from general photo book deals to holiday-specific spending. They are using tiered discounts to encourage customers to spend more money per order.

What Changed:

• Replaced "Unlimited Free Photo Book Pages" with a tiered "50% Off Orders $49+, 40% Off Orders $29+" offer using code VALENTINE.
• Added a "Free 8x11 Wall Calendar" promotion using code FREECAL.
• Added a "4 Free Gifts" promotion using code 4FREE.
• Updated the Gifts menu to feature "Valentine's Last Minute Gifts" instead of "Christmas Ornaments."
• Removed the newsletter signup box and 15% off lead magnet from the footer area.