February 9, 2026 ongoing Get alerts for byredo.com

Summary: Byredo launches Vesuvio campaign

Why It Matters: The brand is shifting its visual focus from Valentine's Day to a new collection or campaign called Vesuvio. This indicates a change in their seasonal marketing priority.

What Changed:

  • Added a new link and section for the "Vesuvio" campaign.
  • Replaced the featured "Rose Of No Man's Land" product link with a link to "Mojave Ghost."
  • Updated the homepage navigation to include a specific "Lunar New Year" selection link.
  • Removed several technical cookie consent labels and buttons from the bottom of the page.
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