Summary:
IBISWorld launches All Industry Research Products page
Why It Matters:
The competitor has replaced their general homepage content with a detailed catalog of every research tool they offer. This makes it easier for potential customers to see the full breadth of their data services in one place.
What Changed:
- The page title changed from a general brand description to "All Industry Research Products."
- Added a new section for "iExpert Summary Reports" which are bite-sized versions of full reports.
- Added "Call Prep Insights for Salesforce" to the product lineup.
- Added "Early Warning System" and "Financial Ratios" as specific tools for US industries.
- Included a new "Membership" section explaining the benefits of joining their community.
- Removed the large hero section that focused on "Industry Answers" and replaced it with a product-focused grid.