October 18, 2025 ongoing Get alerts for klaviyo.com

Summary: Klaviyo adds WhatsApp for customer service

Why It Matters: Klaviyo now offers a new way for businesses to talk to their customers. This could help them keep customers happy and sell more.

What Changed:

  • A new section about "WhatsApp for customer service" was added.
  • The text "Sell smarter with omnichannel experiences across email, SMS, and more." was added to the "How to win BFCM with Klaviyo" section.
  • Some blank lines were removed from the "Powering 176,000+ relationship-driven brands" section.
  • Some blank lines were removed from the "350+ apps to connect your business to Klaviyo B2C CRM" section.
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