Summary: Breuninger adds free shipping to Beyond membership

Why It Matters: The company is shifting its loyalty program focus. They are moving away from a one-time cash discount and toward a long-term service benefit. This may help them keep customers for a longer time.

What Changed:

• The main call-to-action for the "Beyond" program now highlights free shipping instead of a 15€ voucher.
• The text "Beyond by Breuninger – Jetzt 15€ Willkommensgutschein sichern" was replaced with "Jetzt Beyond Member werden und über kostenlosen Versand freuen."
• Some technical cookie consent labels were removed from the bottom of the page.