Summary: Klaviyo adds a new loyalty program feature

Why It Matters: Klaviyo now helps stores keep customers coming back more easily.

What Changed:

• Klaviyo added a new loyalty program feature called "Klaviyo Loyalty."
• This new feature is built right into the Klaviyo platform.
• They now say Klaviyo combines email, SMS, and loyalty in one place.
• The website now shows pictures and descriptions of how Klaviyo Loyalty works, like earning points and getting rewards.
• Old content just talked about email and SMS. The new content also talks about customer profiles.