Summary:
Brilliant Earth adds new diamond collections
Why It Matters:
This shows new product offerings and ways to buy diamonds.
What Changed:
- New diamond collections were added, including "Flawless Diamonds," "Carbon Capture Lab Diamonds," "100% Renewable Energy Lab Diamonds," "100% Renewable Colored Lab Diamonds," and "Blockchain Diamonds."
- New menu items were added under "Engagement Rings" for "SHOP BY SHAPE" including "Heart."
- New menu items were added under "Wedding Rings" for "WOMEN'S BY METAL" and "MEN'S BY METAL," listing various metal types.
- New menu items were added under "Gemstones" for "PRESET GEMSTONE RINGS," "SHOP BY COLOR," and "SHOP BY SHAPE."
- New menu items were added under "Jewelry" for "DESIGN YOUR OWN" and "JEWELRY COLLECTIONS."
- The overall content length increased significantly.