Summary: Brilliant Earth adds new diamond collections

Why It Matters: This shows new product offerings and ways to buy diamonds.

What Changed:

  • New diamond collections were added, including "Flawless Diamonds," "Carbon Capture Lab Diamonds," "100% Renewable Energy Lab Diamonds," "100% Renewable Colored Lab Diamonds," and "Blockchain Diamonds."
  • New menu items were added under "Engagement Rings" for "SHOP BY SHAPE" including "Heart."
  • New menu items were added under "Wedding Rings" for "WOMEN'S BY METAL" and "MEN'S BY METAL," listing various metal types.
  • New menu items were added under "Gemstones" for "PRESET GEMSTONE RINGS," "SHOP BY COLOR," and "SHOP BY SHAPE."
  • New menu items were added under "Jewelry" for "DESIGN YOUR OWN" and "JEWELRY COLLECTIONS."
  • The overall content length increased significantly.
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