Summary:
Bergens Tidende launches extreme weather coverage
Why It Matters:
The website shifted its focus from general lifestyle and cold weather tips to urgent, real-time reporting on a severe storm and hurricane-force winds affecting the region.
What Changed:
- The weather display updated from -6° to 3° as the cold snap ended and a storm arrived.
- New "Direct" news alerts were added regarding cancelled helicopters in the North Sea and hurricane winds on Folgefonna.
- Multiple headlines now focus on storm impacts, including cancelled ferries, flights, and fallen scaffolding.
- A new call-to-action was added asking readers between ages 25 and 39 for help/input.
- New video content was added covering fire safety, ice safety, and highlights from the Brann vs. FC København match.