Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now more transparent about their costs and plan limits. This makes it easier for potential customers to compare their value against yours without talking to a salesperson first.

What Changed:

• Added a dedicated "Plans & Pricing" page with three tiers: Basic ($295), Pro ($495), and Team ($995).
• Listed specific limits for technologies, keywords, and retail reports for the Basic plan.
• Added a detailed list of 29 included features, such as CRM integrations and predictive leads.
• Included a new FAQ section covering cancellation policies, data sourcing, and payment methods.
• Added a "Free T-shirt" and "Free Cap" incentive for Pro and Team users.