Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is moving from a general product overview to a transparent, tiered pricing model. This makes it easier for different types of customers to understand exactly what they get for their money.

What Changed:

• Replaced the main homepage content with a detailed "Plans & Pricing" breakdown.
• Introduced three specific paid tiers: Basic ($295), Pro ($495), and Team ($995).
• Added a comprehensive list of 28 features included in all paid plans, such as CRM integrations and predictive leads.
• Included a new Frequently Asked Questions section covering billing, data sourcing, and cancellation policies.
• Added specific perks for long-term users, like a free t-shirt or a branded cap after three months.