Summary:
Avetta launches Vetify expedited compliance support
Why It Matters:
The company is shifting from a self-service platform to offering high-touch human expertise. This helps contractors who struggle with complex paperwork get approved for jobs faster.
What Changed:
- Added a dedicated landing page for Vetify, a new service that pairs users with compliance experts.
- Updated the homepage headline to focus on fast account setup rather than general workplace safety.
- Introduced a "Schedule a Call" lead capture form to drive sales for the new service.
- Added specific service features including insurance policy collection, safety manual handling, and bi-weekly task summaries.
- Reorganized the navigation menu to highlight "Products" and "Solutions" specifically for small businesses and individual workers.