Summary: Northbeam updates key performance metrics

Why It Matters: The company updated its public-facing social proof. These numbers show the scale of data the platform handles for its customers.

What Changed:

• Ad-attributed revenue decreased from $24 billion to $23 billion.
• Impressions measured decreased from 1.1 trillion to 1.0 trillion.
• A small technical fix was made to the privacy policy link in the cookie banner.