Summary: Venezia Maschere adds 5% discount for new users

Why It Matters: The competitor is now using a price incentive to capture email addresses and convert first-time visitors into customers. They have also significantly expanded their navigation to help shoppers find specific mask styles more easily.

What Changed:

• Added a 5% discount offer for first-time orders in exchange for newsletter signups.
• Expanded the main menu with over 20 new sub-categories including "Masks for Men," "Luxury Masks," and "Metal Masks."
• Integrated Trustpilot reviews directly into the header and footer showing a 95% five-star rating.
• Added a multi-language switcher for English, French, German, Spanish, and Italian.
• Updated the homepage layout to include "Shop by Category" visual tiles.
• Added a new blog post about the history of Venetian Theatre Masks.