Summary: IMPOSSIBREW launches Dry Jan offer with free gifts

Why It Matters: The competitor is using the "Dry January" season to increase their average order value by offering high-value free gifts for larger purchases.

What Changed:

• Added a new "Dry Jan Offer" banner: Free 10x Triple Hopped IPA and a glass (worth £46) when spending £90.
• Lowered the free delivery threshold from £40 to £35.
• Changed the free delivery type from "Next Day" to "Express."
• Updated the main headline from "UK's #1 Functional Non-Alcoholic Beer" to "World's First Nootropic Alcohol-Free Beer."
• Simplified the navigation menu by grouping items under "Shop Bundles" and "Limited Editions."