February 6, 2026 ongoing Get alerts for relitix.com

Summary: Relitix adds agent retention to its core focus

Why It Matters: The company is shifting its message from just finding new agents to keeping the ones a brokerage already has. This suggests they are expanding their tools to help managers coach and support their current team.

What Changed:

  • The main headline changed from "AI Real Estate Recruiting, Office Performance & Market Share" to "AI Real Estate Agent Recruiting, Retention and Performance."
  • Added a new section for "Relitix Agent Coaching Cues" to help find struggling agents.
  • Updated several navigation links to point toward recruiting and retention pages.
  • Added new market research content regarding agent mobility and performance trends for 2025.
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