Summary: SAP Emarsys adds generative AI for content creation

Why It Matters: The platform now helps users write email subject lines and find products faster using AI. This makes it easier for marketing teams to launch campaigns quickly without needing as much manual work.

What Changed:

• Added a large section of text explaining how their AI helps marketing teams.
• Introduced generative AI features for writing subject lines and preview text.
• Highlighted a decade of experience in AI to build trust.
• Added details about using first-party data for digital ads and mobile wallets.
• Expanded the technical description of their agile cloud infrastructure.