February 20, 2026 ongoing Get alerts for hubspot.com

Summary: HubSpot simplifies pricing into Platform Solutions

Why It Matters: The website now focuses on how customers buy rather than just listing features. They are grouping products into "Platform Solutions" and "Bundles" to encourage users to buy the whole system instead of single tools.

What Changed:

  • Removed the long homepage with detailed product descriptions and AI features.
  • Added a new "Platform Solutions" category including Customer Platform and Free Tools.
  • Introduced a "Create a Bundle" option for custom software packages.
  • Simplified the product list to focus on Smart CRM, Marketing, Sales, Service, Content, Data, and Commerce.
  • Added a new "Enhancements" section featuring HubSpot Credits.
  • Removed extensive sections about "Breeze" AI agents and customer case studies.
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