Summary: Storyworth adds unlimited book projects to plan

Why It Matters: The product is moving from a single-memoir service to a broader platform for multiple family book projects. This increases the value of a single membership and encourages year-round use beyond the initial gift.

What Changed:

  • Added "Unlimited book projects" to the standard membership.
  • Introduced a new "Create books for every chapter" section to highlight non-memoir uses like birthday wishes and family history.
  • Updated the "What’s included" list to emphasize collaborative books with friends and family.
  • Changed the "How it works" section to include a "bonus" step for starting new books.
  • Rebranded "Unlimited early readers" to "Family sharing features" in the feature list.
  • Added a new headline: "The original and most trusted name in storytelling."
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