Summary: Hypertxt adds GEO and brand citation features

Why It Matters: The product is moving beyond traditional Google search rankings to focus on how AI tools like ChatGPT and Perplexity mention brands. This signals a shift toward "Generative Engine Optimization" (GEO) as a core selling point.

What Changed:

  • Added a new section for "Brand" and "Content Marketing" focused on earning citations in AI models.
  • Introduced "GEO" (Generative Engine Optimization) as a primary service category alongside SEO.
  • Added a blog section with specific comparison articles targeting competitors like Writesonic and Koala AI.
  • Updated the navigation bar to include links for Features, Pricing, and Blog.
  • Added a footer with an affiliate program link and social media icons.
  • Included live writing examples and "Learn More" buttons for each workflow step.
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