Summary:
Hypertxt adds GEO and brand citation features
Why It Matters:
The product is moving beyond traditional Google search rankings to focus on how AI tools like ChatGPT and Perplexity mention brands. This signals a shift toward "Generative Engine Optimization" (GEO) as a core selling point.
What Changed:
- Added a new section for "Brand" and "Content Marketing" focused on earning citations in AI models.
- Introduced "GEO" (Generative Engine Optimization) as a primary service category alongside SEO.
- Added a blog section with specific comparison articles targeting competitors like Writesonic and Koala AI.
- Updated the navigation bar to include links for Features, Pricing, and Blog.
- Added a footer with an affiliate program link and social media icons.
- Included live writing examples and "Learn More" buttons for each workflow step.