Summary: Zoho CRM launches new Enterprise CRM solution

Why It Matters: The company is shifting its focus from general business software to a specialized enterprise-grade CRM. This includes new industry-specific solutions and high-level consulting services.

What Changed:

• The homepage title changed from a general suite to "Enterprise Customer Relationship Management (CRM) Solution."
• Added a new "Solutions" menu featuring Sales Force Automation, Lead Management, and Journey Orchestration.
• Introduced "Industries" sections for Life Sciences, Financial Services, Insurance, Retail, and Real Estate.
• Added new "Services" for Enterprise customers, including Consulting, Implementation, and Training.
• Launched several new products: Zoho Procurement, Zoho Spend, and Zoho DAP (Digital Adoption Platform).
• Added "ERP" as a new product category in the main navigation.